Q1 2024 Snapshot: Top Beauty Retail Apps in Latin America on iOS

The first quarter of 2024 has seen varied performances among the top beauty retail applications on the iOS platform in Latin America. Here's a look at how these apps have fared according to the latest data from Sensor Tower.

Sephora Brasil maintained consistent downloads, hovering around the 15K to 17K mark, with a peak at nearly 18K. Weekly active users showed more variation, starting strong at 133K and reaching a high of 140K, before settling at around 143K by the end of the quarter.

Sephora MX experienced a downward trend in downloads, starting the quarter at approximately 15K and decreasing to about 9.5K. The weekly active users reflected a similar pattern, initially at 76K, dipping to around 64K mid-quarter, then recovering to approximately 85K.

OnSkin - AI Product Scanner, a more recent entrant in the market, showed an interesting pattern. Downloads peaked at over 7K before settling at around 2.8K by the end of the quarter. Revenue for OnSkin exhibited growth, starting at $1.1K and reaching over $2.1K. Weekly active users saw an upward trend, from 5.6K to over 12K, indicating increasing engagement.

IPSY: Personalized Beauty displayed relatively stable downloads, with numbers ranging from 1.2K to 1.7K. The app's weekly active users started at around 11K, dipped slightly mid-quarter, and then climbed to a peak of over 12K.

Lastly, Perfumerías DRUNI showed modest download figures that fluctuated between 59 and 195 throughout the quarter. Weekly active users for DRUNI showed a slight increase from 704 to 844, indicating a steady but small user base.

For more detailed insights and analysis, the full spectrum of data is available at Sensor Tower. These numbers provide a snapshot of the beauty retail app landscape in Latin America on the iOS platform, reflecting the dynamic nature of app usage and consumer trends.